With the improvement of people's living standards, more and more consumers are beginning to look forward to the quality of life and the purchase of luxury brands. In the Chinese concept, luxury goods are a kind of high-end consumption, which is an improvement of personal taste and quality of life. China is one of the world's largest markets for luxury goods consumption. According to the China Luxury Report released by the Institute of Wealth Quality, an authoritative research institute of luxury goods, the global luxury consumption of Chinese consumers reached more than 100 billion US dollars in 2015, equivalent to Purchased about 46% of the world's luxury goods. In 2016, 7.6 million Chinese households purchased luxury goods. The annual consumption of Chinese consumers' luxury goods exceeded 500 billion yuan, equivalent to contributing nearly one-third of the global market. It is estimated that by 2025, the global market value of luxury goods will reach 2.7 trillion yuan, and Chinese consumers will continue to be the main force, which will buy 44% of the global market.
For luxury goods, France is the country with the most luxury goods. There are many world famous luxury brands, such as Lancome, Dior, Chanel, Louis Vuitton (LV), Pierre Cardin, Montagut, etc. Let's talk about the famous international brand Louis Vuitton (LV) in France.
Louis Vuitton (LV) was founded in 1854 by a Frenchman named Louis Vuitton in Paris, France. Louis Vuitton was a 19th-century technician who packed luggage for the royal family. His craftsmanship of luggage has become the most exquisite symbol of travel goods, revolutionizing the creation of flat-top leather suitcases and opening the first store in Paris. With the footsteps of French aristocrats, this word-of-mouth spread is also spread. Throughout Europe, the travel bags, leather goods, scarves, watches, and even clothing that extend from a travel box are all designed for more than 150 years, exquisite, excellent quality, outstanding creativity and exquisite craftsmanship.
Up to now, Louis Vuitton (LV) has developed from a single travel suitcase into a multi-category French luxury brand, handbags, bags, leather goods, clothing, accessories, jewelry, perfumes and other thousands of products, for men worldwide.
In order to further expand its market share, Louis Vuitton merged with Mot Hennessy, the world's top wine industry, in 1987 and established the world's largest boutique group, the Hyatt Vuitton (Louis Vuitton). Mot Hennessy), referred to as LVMH, is a combination of the world's top luxury brands, spanning five major areas: wine and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery, and boutique retail.
