Top10 luxury bags in the worldwide

Hermès

Hermès is a world-famous luxury brand founded in 1837 by Thierry Hermès in Paris, France, and has a long history of more than 170 years. Hermès started out with the production of saddles and harnesses. He is extravagant, conservative and distinguished. The whole brand from the whole to the details, and then to its specialty stores, is filled with the rich heritage of the horse culture. Known for the production of scarves and ties, it is an international company that is loyal to traditional crafts and constantly pursuing innovation.

Louis Vuitton

LV, which began in France in 1854, is the world's top luxury brand, and the master of leather superb craftsmanship. It is internationally renowned for its excellent quality and original spirit. The interwoven alphabet canvas bag with LV logo is a classic and popular fashion myth.

With excellent quality, outstanding creativity and exquisite craftsmanship, it has become a symbol of fashion travel art. The product range includes: urban handbags, travel goods, small leather goods, scarves accessories, shoes, ready-to-wear, watches, fine jewelry and personalized customization services.

 CHANEL

Famous French luxury brand, started in 1910, specializing in fashion boutiques, watches, fine jewellery and perfumes and beauty products, double C logo, diamond plaid, camellia brand logo, No.5 perfume, 2.55 Handbags, black dresses and two-tone shoes are timeless classics in the fashion world.

PRADA

Starting in 1913, Italy, the world's leading luxury brands, high-end leather models, the family brand known for perfectionism, with the classic "black nylon bag" popular worldwide. The collection of fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases designed by founder Mario Prada has been favored and sought after by the royal family and the upper class.

BottegaVeneta

BottegaVeneta Butterfly, originated in 1966, is known for its exquisite craftsmanship and elegant style. It is known as "Italian Hermes", leather needle weave, The Knot dinner clutch, men's leather shoes have long enjoyed a good reputation. With the above materials, excellent craftsmanship, modern functions, and innovative design, the company adheres to the principles of beauty, beauty and personal style.

Fendi

Fendi, Italy, started in Rome in 1925, the famous Italian luxury brand, the leather family, with a reputation for luxury fur and baguette classic handbags in the world of high fashion. FENDI is best known for its It Bag, the FENDIBaguette handbag, which looks like a French baguette, designed by the Fidelity family's SilviaVenturiniFENDI.

 Gucci

Beginning in Italy in 1921, the world's famous luxury boutique brand, known for its high quality and exquisite Italian craftsmanship, specializes in classic shoes, luxury handbags, high-end perfumes, jewelry watches. GUCCI brand fashion has always been famous for its high-end, luxury and sexy. The brand image of “identity and wealth” has become the darling of the upper class. It has always been favored by business people, and fashion is elegant. Gucci is now Italy's largest fashion group.

Dior

Beginning in 1947, France's famous fashion consumer brand, under the LVMH Louis Vuitton Group, the world's top luxury brand, synonymous with luxury and elegance, fashion, jewelry watches, perfumes, make-up, skin care models, blue gold lipstick, 5-color eyeshadow is the treasure of the town. Whether it's fashion, cosmetics or other products, Dior has always been at the top of the fashion hall.

BALENCIAGA

Beginning in France in 1919, it defines a modern and elegant luxury original brand. It is specialized in fashion, leather bag elites with oblique cuts, line cuts and sewing techniques. The locomotive bag is sought after by Hollywood stars for its rock-and-roll style. Balenciaga, one of the most influential brands in the fashion industry, is one of the brand's flagship products. Balenciaga's men's ready-to-wear collection has also achieved remarkable success.

COACH

COACH Company of the United States, which began in 1941, is a light luxury brand of leather products. It insists on pure handcrafted craftsmanship to create classic fashion, New York modern luxury fashion handbags, apparel, shoes and other products suppliers. COACH is a high-end lifestyle fashion brand in the United States, offering exquisite accessories and gifts for men and women. The product line includes women's handbags, men's bags, men's and women's small leather goods, shoes, clothing, watches, travel goods, scarves, sunglasses, Perfume, fashion jewelry, etc.

Louis Vuitton has become a symbol of fashion travel art with its outstanding quality, outstanding creativity and exquisite craftsmanship

With the improvement of people's living standards, more and more consumers are beginning to look forward to the quality of life and the purchase of luxury brands. In the Chinese concept, luxury goods are a kind of high-end consumption, which is an improvement of personal taste and quality of life. China is one of the world's largest markets for luxury goods consumption. According to the China Luxury Report released by the Institute of Wealth Quality, an authoritative research institute of luxury goods, the global luxury consumption of Chinese consumers reached more than 100 billion US dollars in 2015, equivalent to Purchased about 46% of the world's luxury goods. In 2016, 7.6 million Chinese households purchased luxury goods. The annual consumption of Chinese consumers' luxury goods exceeded 500 billion yuan, equivalent to contributing nearly one-third of the global market. It is estimated that by 2025, the global market value of luxury goods will reach 2.7 trillion yuan, and Chinese consumers will continue to be the main force, which will buy 44% of the global market.

For luxury goods, France is the country with the most luxury goods. There are many world famous luxury brands, such as Lancome, Dior, Chanel, Louis Vuitton (LV), Pierre Cardin, Montagut, etc. Let's talk about the famous international brand Louis Vuitton (LV) in France.

Louis Vuitton (LV) was founded in 1854 by a Frenchman named Louis Vuitton in Paris, France. Louis Vuitton was a 19th-century technician who packed luggage for the royal family. His craftsmanship of luggage has become the most exquisite symbol of travel goods, revolutionizing the creation of flat-top leather suitcases and opening the first store in Paris. With the footsteps of French aristocrats, this word-of-mouth spread is also spread. Throughout Europe, the travel bags, leather goods, scarves, watches, and even clothing that extend from a travel box are all designed for more than 150 years, exquisite, excellent quality, outstanding creativity and exquisite craftsmanship.

Up to now, Louis Vuitton (LV) has developed from a single travel suitcase into a multi-category French luxury brand, handbags, bags, leather goods, clothing, accessories, jewelry, perfumes and other thousands of products, for men worldwide.

In order to further expand its market share, Louis Vuitton merged with Mot Hennessy, the world's top wine industry, in 1987 and established the world's largest boutique group, the Hyatt Vuitton (Louis Vuitton). Mot Hennessy), referred to as LVMH, is a combination of the world's top luxury brands, spanning five major areas: wine and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery, and boutique retail.

Cucci, LV and other brands have cut prices in succession Can promote the domestic luxury market to pick up?

In April, international luxury brands set off a new round of "price cuts" in China. It is reported that in response to the national value-added tax concession policy, the retail price of many Chinese mainland goods has been adjusted since April 1, a decline of about 3%, including Gucci, LV and other well-known luxury brands.

According to the Economic Daily-China Economic Net Fashion Channel, on March 21, the Ministry of Finance, the State Administration of Taxation and the General Administration of Customs jointly issued the "Announcement on Deepening the Policies Related to Value-Added Tax Reform", starting from April 1 this year, VAT The taxpayer's taxable sales behavior or the tax rate of imported goods and the tax rebate rate of overseas passengers' shopping and tax refund items have all declined to varying degrees. Louis Vuitton enters the headset field and opens a hearing feast

Luxury brands cut prices more than content?

It is understood that LV has lowered the price of China's official website at the end of March, a decline of about 3%. On April 1, Gucci cut the price of the Chinese market by about 3%. In addition to price cuts, consumers are more concerned about how much it has fallen. For example, after Gucci’s price cut, will the official price in China be closer to the European price? Some media compare the Gucci and LV parts of the best-selling handbags in China. , the purchasing channel and the price of the foreign official website. It was found that even with a 3% decline, the official price of the two brand handbags in China is still higher than the official European price and purchasing channels.

Take Gucci's hot-selling handbag as an example. The official price of China is 17,900 yuan, and the price is 17363 yuan after 3% price reduction. The price of this handbag in the European official website is 1,790 euros, about 13484 yuan. The official price difference is more than 3,800 yuan. It can be seen that the selling price in the Chinese market is significantly higher than in the European market.

The LV, which also cuts the price by 3%, also has a high price in the Chinese market. The average price difference is between 2,000 yuan and 3,000 yuan.

In this regard, some industry experts said that the price reduction of luxury brands is actually larger than the content. In fact, it only makes a publicity for their own brands, and also conveys the sincerity of “reducing the difference between the Chinese market and the European market”.

Can price cuts boost the domestic luxury market?

According to the "2018 Bain Company Annual Luxury Report", from a global perspective, the proportion of Chinese consumers' total spending on luxury goods to the global total has been increasing, and Chinese consumers have become the main driving force for the growth of the global luxury goods market. One. Therefore, more and more international luxury brands are paying more attention to the market pricing strategy in China. From the perspective of lowering the domestic selling price, the reduction of the price difference between domestic and foreign stores will make more consumers willing to spend shopping in China. The price factor will directly lead the luxury consumer group back to the specialty store, which will promote the domestic luxury market. Warm up.

Zhou Ting, a luxury goods expert and guest researcher, believes that global price integration has become a trend. The price cut is only a form, but it is indeed an effort by the brand to achieve global price consistency. By cutting prices, the brand will slowly release a signal that the domestic and international spreads are shrinking, thus promoting consumption backflow. Zhang Peiying, an honorary consultant for the Luxury China Alliance, believes that the 3% decline does not actually have much impact on the real luxury buyers. The spread between Europe and China is a differential pricing strategy for brands to adapt to local conditions. From the perspective of luxury pricing strategies, the differential pricing of different countries will always remain at around 20%.

Louis Vuitton enters the headset field and opens a hearing feast

Throughout today's luxury brands, Louis Vuitton has become one of the youngest street culture representatives. With its exquisite product technology and excellent quality performance, consumers have become the object of relentless pursuit, even if it is already in luxury. The consumer market has a prestigious brand status, but it is still not only in the status quo. It has been forward-looking with Murakami for many years, and seized the opportunity of “art + trend” to join forces with Supreme, and then under the direction of Virgil Abloh. More and more young and energetic, recently opened Pop-Up deadline stores in some cities in China, so that more young people can get in touch with Louis Vuitton's culture and trend values. Louis Vuitton is boldly breaking through itself, tending to young people's tastes, designing into street elements, and forming a new situation of “old luxury + trend street” to meet the diversified aesthetics of young consumers.

This year, Louis Vuitton continued to hit the iron and launched the Horizon wireless Bluetooth headset. This time-honored Bluetooth headset is equipped with cutting-edge technology and unique shape to enter the audio market.

LV Horizon Bluetooth headset body is the use of Master &;;;; Dynamic's MW07 headset, the headset uses a custom 10mm diaphragm moving coil unit, battery life of 3.5 hours.

Master &;;;; Dynamic is a brand created by banker Jonathan Levine. It is not the pursuit of those stylish appearances, heavy bass and dazzling advertising, but the use of classic design, focusing on the "music" itself, passing The pursuit of taste from Wall Street. LV Horizon Bluetooth Headset carries Master &;;;; Dynamic's mission and essence, durability, quality is beyond doubt.

In view of the brand's traditional visual elements, Horizon Bluetooth Headset has launched four color schemes: black, white, and red Monogram floral patterns, and yellow-blue LV stripes. The matte contrasts with the bright surface, the bright and vivid colors, the Monogram design, and the LV letters show the exquisite metal texture, which reflects the brand characteristics of Louis Vuitton. The matching charging box has a modern, concave curve that is identical in construction to the Tambour Horizon collection. Louis Vuitton white Monogram headphones with a white box, the other three color matching headphones with a black box, can power the headset for up to 10 hours.

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